Samples curated for
01
Sustainability
Framework & Campaign
Case Study 1 (long-form report) — Authored the report as well as authored and edited the supporting articles. I also created and managed the supporting extended promotional content campaign.
Authored pieces:
Was 2018 the year of the influential sustainable consumer? Link to PDF of original format
02
Total Audience Content Campaign
Case Study 2 (content marketing campaign) — Created the top-of-the-funnel content campaign to support an always-on email nurture campaign.
03
2020 Election Hub
Case Study 3 (webpage / short form writing) — Responsible for the creation and maintenance of the webpage, including short form embedded stories, and the creation and editing of linked articles. Primary viewers included: press, diversity industry associations, and the broader community.
Storyteller and intrapreneur, moving ideas into action.
About me
Over the past 14 years I have started a business, revived a professional development non-profit organization, designed record-breaking campaigns, and sparked change within my teams. I lead with transparency, honesty, and creativity and am adept at navigating complex projects across matrixed teams.
My Mission
Push companies, leaders, and brands to break their own barriers and build a better, more equal, and sustainable world.
Work Mantra
There are no bad ideas, just ones that you haven’t perfected yet.
Industries
Expertise: CPG, Technology, and Media
Passions industries: Heath and Wellness, Sustainability, Diversity, Equity and Inclusion, Wine
Tools
Salesforce Marketing Cloud
Litmus
Google Analytics
Bright Edge
Wordpress
Adobe Creative Suite: Illustrator, In-Design, Premier Pro, Dreamweaver
Skills
Content Marketing: creating scalable campaigns across channels
Data-driven storytelling: message frameworks, persona-based messaging, value propositions and content, content audits
Complex project management in highly matrixed organizations
Process development: editorial calendars, workflows, playbooks/ toolkits/ “how to guides”
Thought Leadership: reports, blog posts, articles, interviews, videos, webinars
Customer / Partner Relationship Marketing
Events: Virtual summits, leadership workshops,
Executive presentation coaching